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As a typical B2B insurance company, we are seeking to achieve more awareness and brand perception, mainly focusing on our peer community. Our social wall displays who is speaking about us and what people are saying. That helps us generate more social buzz and monitor our social media channels.
Social media helps us raise excitement for our events and to engage students and community members in a positive way. We display our Walls.io social media wall at SUNY’s Got Your Back assembly events and conferences. Students and community members post photos and messages which are then rotated on the screens. This helps our attendees engage individually and collectively with the program in real-time.
It was a big wall, probably 12 feet tall. I should have had somebody stand next to it for the photo! And it was pretty cool. We set it up right by the registration area. We also had a booth there where participants could redeem the tickets they received for participating in sessions and exchange them for t-shirts, coffee mugs, etc. So it was a place where we got lots of traffic, and people would walk by and see the wall. And then, of course, that would encourage them to post more pictures.