Engage students with a social wall and encourage them to share their campus experience on social media
One of the key resources for information and communication for students in higher education is social media. It’s one of their most trusted sources when it comes to choosing their education. In this guide, you will learn how to develop, optimise and utilise social media in higher education effectively.
Social media plays an important role in higher education marketing
One of the key resources for information and communication for students is social media. This is not surprising because, after all, almost every student is active on social media. It is one of their most trusted sources when it comes to choosing their education. At the same time, social media is one of the most effective ways for universities to engage with students and share information. (Sources: www.nacacnet.org and higher-education-marketing.com)
Use a social wall to engage students and parents during events. Be it sports events, events organised by students, conferences, graduation and welcome parties, or even fundraising events — a social wall will connect your community, help you collect authentic user-generated content and spread the word about your university.
University social media wall displays help create a sense of community. They foster interaction and engagement and are a great way to show school pride. You can also use them to spread relevant information to students, whether it’s about cancelled classes or upcoming events, or just encourage them to share their campus experience.
Using a social wall on the university website helps you keep students up to date with content that you already create for your social media channels. It also adds compelling social proof by displaying authentic content posted by your students. This is content that’s highly influential and will encourage new students to pick your university over others.
Our two-story media wall, with its two social walls, keeps our campus community informed and connected. We get a lot of requests from all over campus, asking us to display specific department accounts or hashtags on the wall. The media wall is also an excellent selling point for conferences and workshops hosted at our venue. Event organizers love seeing content for their hashtags show up on the big screens.
CWRU has integrated a social wall into a two-storey, multi-touch video wall on campus. The social wall has become an integral part of the university’s marketing, providing information, entertainment and creating a sense of community at the campus’ central hub building.
SUNY uses a social wall for events connected to a university-wide initiative that aims to provide support for victims and survivors of sexual and interpersonal violence. Students and community members post photos and messages which are shown on the social wall during events. This helps attendees engage individually and collectively with the program in real-time.
This British Council campaign aims to present an authentic view of student life in Britain. Thanks to the social wall, which collates real student posts from international students in the UK, prospective students can see what life is really like there. Authentic first-hand pictures will always resonate better and influence students in choosing a university.