Reap the benefits of social media in higher education

Engage students with a social wall and encourage them to share their campus experience on social media

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How to use social media walls in education

Event walls

Use a social wall to engage students and parents during events. Be it sports events, events organised by students, conferences, graduation and welcome parties, or even fundraising events — a social wall will connect your community, help you collect authentic User-Generated Content and spread the word about your university.

Social media wall displayed on a trade fair

Permanent displays

University social media wall displays help create a sense of community. They foster interaction and engagement and are a great way to show school pride. You can also use them to spread relevant information to students, whether it’s about cancelled classes or upcoming events, or just encourage them to share their campus experience.

A digital signage screen showing a university social media wall

Website widgets

Using a social wall on the university website helps you keep students up to date with content that you already create for your social media channels. It also adds compelling social proof by displaying authentic content posted by your students. This is content that’s highly influential and will encourage new students to pick your university over others.

A person browsing the social media wall of a university embedded on a website
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Customer stories

Using social media in higher education

Champlain College Engages Students With a Social Wall

Champlain College uses the social wall for Commencement every May, displays it on big screens, and gets some great engagement from the community. They use Direct Posts to collect user-generated content beyond social media and smartly repurpose this content.

Kaylee Sullivan
Kaylee Sullivan

The more we use the wall, year after year, the more it becomes a staple of our ceremony. I just want to continue to show how much engagement we’re getting and all the fun ways it can involve parents, families, and students. And it really gets people excited to see themselves up on the screen.

University of Michigan Connect Students With a Social Map

The University of Michigan organized a hashtag campaign for Signing Day and invited incoming students to publicly declare #IChoseUMich on social media. All the tagged pictures were displayed on a map-themed social media wall.

Aileen Kim
Aileen Kim

Because we wanted to display the wide range of hometowns and fields of study, our thoughts naturally drifted to creating a map of the world with locations marked by posts and tweets. For the campaign, the Walls.io map and wall are being embedded into our Welcome site, a kind of portal for new students to orient them to campus, life in Ann Arbor, and the many resources available to them. Students are directed to this site when they receive their offer of admission, to help inform their decision-making.

Collect content from multiple platforms

Collect content that you and your students share every day on social media and use it to keep your website fresh and engage your student community. Aggregate user-generated content from hashtags, profiles and pages and select the content you want to display. You can also choose which social media channels you want to include on your social wall. Walls.io offers integrations with the most popular social platforms.

Direct Posts logo

Direct Posts

Allow visitors to upload text and photos directly

Facebook logo

Facebook

Pages, page mentions, albums

Instagram logo

Instagram

Hashtags, business profiles

Twitter logo

Twitter

Keywords, hashtags, profiles, collections, lists

TikTok logo

TikTok

Profiles

Pinterest logo

Pinterest

Boards

Youtube logo

YouTube

Keywords, profiles, playlists

Vimeo logo

Vimeo

Keywords

Reddit logo

Reddit

Keywords, subreddits

Flickr logo

Flickr

Keywords

Tumbrl logo

Tumblr

Keywords, blogs

RSS logo

RSS

RSS feeds

VKontakte logo

VKontakte

Hashtags, profiles

eBook: The ultimate guide to social media in higher education

Book cover of the hashtag marketing guide showing a male and female covering their faces with a hash and share sign

Learn how you can fully leverage social media in higher education

One of the key resources for information and communication for students in higher education is social media. It’s one of their most trusted sources when it comes to choosing their education. In this guide, you will learn how to develop, optimise and utilise social media in higher education effectively.

The benefits of social media for higher education

Create a social hub to collect User-Generated Content that matters at your university and display it in real-time. Share information about events, courses, ceremonies, and awards.

1. Increase student enrollment rates

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2. Give a warm welcome to your students

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3. Celebrate your students on graduation day

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4. Make events and conferences interactive

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5. Leverage social media for your fundraising

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6. Engage with your campus throughout the year

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7. Turn your employees into brand evangelists

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8. Make sports events even more interactive

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9. Stay in touch with your alumni

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Get started with a social media wall

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Social media plays an important role in higher education marketing

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