Engage students with a social wall and encourage them to share their campus experience on social media
Use a social wall to engage students and parents during events. Be it sports events, events organised by students, conferences, graduation and welcome parties, or even fundraising events — a social wall will connect your community, help you collect authentic User-Generated Content and spread the word about your university.
University social media wall displays help create a sense of community. They foster interaction and engagement and are a great way to show school pride. You can also use them to spread relevant information to students, whether it’s about cancelled classes or upcoming events, or just encourage them to share their campus experience.
Using a social wall on the university website helps you keep students up to date with content that you already create for your social media channels. It also adds compelling social proof by displaying authentic content posted by your students. This is content that’s highly influential and will encourage new students to pick your university over others.
Using social media in higher education
The Tinkham Veale University Center has a two-story multimedia wall by the entrance. This multi-touch video wall is a communication hub that brings students, staff, and faculty together.
Director of Sales
Our two-story media wall, with its two social walls, keeps our campus community informed and connected. We get a lot of requests from all over campus, asking us to display specific department accounts or hashtags on the wall. The media wall is also an excellent selling point for conferences and workshops hosted at our venue. Event organizers love seeing content for their hashtags show up on the big screens.
Champlain College uses the social wall for Commencement every May, displays it on big screens, and gets some great engagement from the community. They use Direct Posts to collect user-generated content beyond social media and smartly repurpose this content.
Community Content & Communications Manager
The more we use the wall, year after year, the more it becomes a staple of our ceremony. I just want to continue to show how much engagement we’re getting and all the fun ways it can involve parents, families, and students. And it really gets people excited to see themselves up on the screen.
One of the key resources for information and communication for students in higher education is social media. It’s one of their most trusted sources when it comes to choosing their education. In this guide, you will learn how to develop, optimise and utilise social media in higher education effectively.
Create a social hub to collect User-Generated Content that matters at your university and display it in real-time. Share information about events, courses, ceremonies, and awards.
A social wall can be a great promotional tool. 2 out of 5 students choose their university based on social media only. By creating a social hub where students can share their experiences, you generate trust with those who are just getting to know you.
Celebrations and parties often accompany the arrival of old and new students. Celebrate on social media as well and welcome your students with a social wall, which is a great place for sharing information and friendly messages.
A social wall is a great tool for collecting all the impressions on graduation day in one place and presenting the joyful event from multiple angles. Proud parents and students can share graduation pics and see them pop up on the social wall.
If you’re organising a conference, high-profile lecture or other academic events, a social wall helps you centre the conversation and foster interaction among attendees and between speakers and audience. It also lets people who can’t attend the event follow along and promotes the event to the outside world.
Hashtag campaigns combined with social walls can make it easier for you to spread the message about fundraising events. A social wall provides a hub for visual materials, support messages and donation appeals throughout the fundraising process.
Use the social wall and hashtags to bring content from multiple university departments, students, alumni, and staff together, and display it all on a prominent screen. The social wall keeps people informed, but it also helps everyone feel that they’re a part of something bigger.
By motivating your colleagues to post about your university, you get a chance to connect with people you are not able to reach otherwise. They will put more trust in employees speaking well about your university rather than you tooting your own horn. This is especially helpful when hiring new staff.
No matter which sport is big at your school or university — use a social wall to enhance the sense of community and coming together that accompanies important games. Let people share their personal game day experience with everyone else and proudly show their support.
A social wall helps you keep alumni in the loop, but it also allows former students to share their own stories and where they are in their lives right now. Keep in touch with them long after their graduation and show how proud you are of them by sharing their successes on your social media accounts as well.
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