ENGAGE YOUR READERS, LISTENERS AND VIEWERS WITH A SOCIAL MEDIA WALL
Boost ratings and stay connected to your audience using social media — on your news portal or during a broadcast.
Collect content from multiple social media platforms
Social media has a significant influence on people’s choices when it comes to the news they follow, the TV shows they watch or the radio stations they listen to. Collect the content that you and your audience share every day on social media and use it to keep your website fresh and engage with the public.
Aggregate content from specific hashtags, profiles and pages, and select which posts you want to display. You can also choose which social media channels you want to include on your social wall. Walls.io offers integrations with the most popular social platforms.
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try it for freeTHE BENEFITS OF USING SOCIAL MEDIA WALLS FOR NEWS AND ENTERTAINMENT
Photos and messages published by your audience on social media are a great way to spread the word about your brand. But it’s also a great opportunity to learn more about what your audience likes and to interact with it in real-time. Collecting everything on a social wall has some great benefits.
CONNECT WITH YOUR AUDIENCE
Get the audience to interact with your newspaper, news portal, TV or radio station through your social wall. Encourage people to join the conversation and ask questions on Twitter, Instagram, or any other social platforms you use.
FEATURE CONTENT FROM FANS AND SUPPORTERS
Whether you hold a contest or just ask for the public’s opinion on a topic, you can use a social wall to feature their contributions on your website or even on a live display in the studio. A social wall is also the perfect place to give a little thanks to sponsors and supporters.
SHARE VALUABLE FEEDBACK WITH YOUR TEAM
Display content published across multiple social platforms to make your team more aware of how their work is received. A social wall displayed at the office gives producers and editors insight into what the public likes and dislikes. They can adjust priorities accordingly to meet expectations better.
INCREASE YOUR SOCIAL MEDIA REACH WITH HASHTAG CAMPAIGNS
Hashtag campaigns are a powerful tool. When people post something on Twitter or Instagram using your hashtag, their message spreads to their friends and followers. This, in turn, creates more exposure and reach for your media enterprise.
MAKE YOUR MOST VALUABLE SOCIAL CONTENT STAND OUT
With a social wall, you can curate posts, and photos from your own social media channels or hashtags into one social feed that you can embed on your website or display on any digital screen. A social wall helps you make the most of your social media content.
BUNDLE SOCIAL MEDIA CONVERSATIONS IN ONE PLACE
A social wall lets you aggregate all social media conversation in one place, making it easy for your audience to follow discussions in real-time. No need to switch between different networks. By embedding the social wall on your website, you don’t even lose traffic.
Why social media works for broadcasting services
According to a Nielsen report, 45% of consumers almost always use a second screen when watching TV, and a further 28% of consumers sometimes use another digital device simultaneously. Audiences clearly appreciate being able to view additional content related to the show they’re watching. A social media wall provides them with an easy way to engage with other viewers.
HOW TO USE SOCIAL WALLS AS A NEWS AND ENTERTAINMENT PROVIDER
event walls
Use a social wall to engage your audience during events or live shows. A social wall creates a place for audiences to interact and discuss in real-time. It enables you to collect authentic content and spread the word about your publication or show.
permanent displays
Use an eye-catching physical social wall to showcase content that your audience posts about your publication on social media. Combine community posts with news items you want to share and some fun content. Communicate your official hashtag and get everyone to share something about your news or entertainment offerings on social media.
website widgets
A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you attract more fans by allowing you to display content posted by others using your hashtag or tagging your social media channels. User-generated content serves as compelling social proof.
I think Walls.io is a great way to see what users are posting on different social media platforms. That makes it much easier to discover content and user opinions about the show in real time from different channels.
CASE STUDIES
Using social media walls for news and entertainment
TRENDINGTOPICS COMBINES A SOCIAL WALL WITH A LIVE-STREAMED TV SHOW
Trending Topics, an Austrian online portal for news about startups, innovation and technology, has partnered with the “2 Minuten 2 Millionen” TV show. For each episode of the show, Trending Topics created a blog post and embedded both the live stream from the show and the social media wall to drive engagement.
BROADSHEET NEWSPAPER KURIER USES A SOCIAL MEDIA FEED ON ITS ONLINE PORTAL TO PROVIDE INFORMATION DURING A CRISIS
During the COVID-19 crisis, Austrian newspaper Kurier started a positive hashtag campaign encouraging people to stay at home and #BeatTheVirus. They embedded the social media feed on their website, providing up-to-date information and encouraging readers to post to the social wall.
FORBES8 EMBEDS A SOCIAL WALL TO SHARE GOOD VIBES AND UPDATES
Forbes8, an information hub for entrepreneurs, embedded a social media wall in their website footer and is using it to share great content they publish on their social media channels with the website visitors in an engaging way. They are also collecting content posted by their fans on social media using the hashtag #forbes8.
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