Engage your readers, listeners and viewers with a social media wall

Boost ratings and stay connected to your audience using social media — on your news portal or during a broadcast

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How to use social walls as a news and entertainment provider

Event walls

Use a social wall to engage your audience during events or live shows. A social wall creates a place for audiences to interact and discuss in real-time. It enables you to collect authentic content and spread the word about your publication or show.

DMEXCO streaming showing a social media wall on a screen next to the two hosts

Permanent displays

Use an eye-catching physical social wall to showcase content that your audience posts about your publication on social media. Combine community posts with news items you want to share and some fun content. Communicate your official hashtag and get everyone to share something about your news or entertainment offerings on social media.

Social wall on a permanent display showing the latest morning news while a white car is passing by.

Website widgets

A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you attract more fans by allowing you to display content posted by others using your hashtag or tagging your social media channels. User-Generated Content serves as compelling social proof.

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Customer stories

Using social media walls for news and entertainment

LehighValleyNews.com Uses Monthly Polls to Engage Website Visitors

LehighValleyNews.com has creatively added a social wall on their website to showcase adoptable pets and pet-related content, enhancing community engagement. They host monthly polls for audience insights and encourage reader participation by inviting them to post rescue pet photos or videos using #LVPets or the wall’s QR code. This approach boosts website interaction, supports animal welfare, and strengthens the reader community.

The NAMM Show Drives Brand Exposure With a Social Wall

NAMM leveraged a social wall to maximize brand exposure and ensure their attendees and sponsors were having the time of their life at the largest music trade show in North America. The NAMM Show social wall showcased a carefully curated mix of content from various NAMM company profiles on social media, user-generated content tagged with #nammshow, and Direct Posts. It was displayed and embedded in the key areas of the event environment, including the event app powered by Swapcard.

Jessica Duarte
Jessica Duarte

Associate Director / Strategic Project Management

The NAMM Show social wall represents the joy and excitement that our attendees and exhibitors have before, during, and after the annual event. Our wall colors are vibrant and match the energy of our audience. The wall looks cool and encourages engagement wherever it's featured; On our NAMM Show+ App (powered by Swapcard), our homepage on namm.org, and around the show campus in Anaheim on big screens.

Collect content from multiple platforms

Social media has a significant influence on people’s choices when it comes to the news they follow, the TV shows they watch or the radio stations they listen to. Collect the content that you and your audience share every day on social media and use it to keep your website fresh and engage with the public.

Direct Posts logo

Direct Posts

Allow visitors to upload text and photos directly

X Logo

Keywords, hashtags, profiles & lists

Instagram logo

Instagram

Hashtags, business profiles

Facebook logo

Facebook

Pages, page mentions, albums

Youtube logo

YouTube

Keywords, profiles, playlists

TikTok logo

TikTok

Profiles

Mastodon Logo

Mastodon

Profiles, hashtags

RSS logo

RSS

RSS feeds

Flickr logo

Flickr

Keywords

Pinterest logo

Pinterest

Boards

Vimeo logo

Vimeo

Keywords

Reddit logo

Reddit

Keywords, subreddits

Tumbrl logo

Tumblr

Keywords, blogs

VKontakte logo

VKontakte

Hashtags, profiles

Get started with a social media wall

Create a social wall for your business in minutes.

The benefits of using social media walls for news and entertainment

Photos and messages published by your audience on social media are a great way to spread the word about your brand. But it’s also a great opportunity to learn more about what your audience likes and to interact with it in real-time. Collecting everything on a social wall has some great benefits.

1. Connect with your audience

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2. Feature content from fans and supporters

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3. Share valuable feedback with your team

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4. Increase your social media reach with hashtag campaigns

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5. Make your most valuable social content stand out

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6. Bundle social media conversations in one place

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Why social media works for broadcasting services

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