Engage your readers, listeners and viewers with a social media wall

Boost ratings and stay connected to your audience using social media — on your news portal or during a broadcast

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Collect content from multiple platforms

Social media has a significant influence on people’s choices when it comes to the news they follow, the TV shows they watch or the radio stations they listen to. Collect the content that you and your audience share every day on social media and use it to keep your website fresh and engage with the public.

Aggregate content from specific hashtags, profiles and pages, and select which posts you want to display. You can also choose which social media channels you want to include on your social wall. Walls.io offers integrations with the most popular social platforms.

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The benefits of using social media walls for news and entertainment

Photos and messages published by your audience on social media are a great way to spread the word about your brand. But it’s also a great opportunity to learn more about what your audience likes and to interact with it in real-time. Collecting everything on a social wall has some great benefits.

Why social media works for broadcasting services

Source: Nielsen report.

How to use social walls as a news and entertainment provider

Event walls

Use a social wall to engage your audience during events or live shows. A social wall creates a place for audiences to interact and discuss in real-time. It enables you to collect authentic content and spread the word about your publication or show.

Social Walls for hashtag campaign by Sony

Permanent displays

Use an eye-catching physical social wall to showcase content that your audience posts about your publication on social media. Combine community posts with news items you want to share and some fun content. Communicate your official hashtag and get everyone to share something about your news or entertainment offerings on social media.

Ikea store embedded Instagram hashtag feed on website

Website widgets

A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you attract more fans by allowing you to display content posted by others using your hashtag or tagging your social media channels. User-generated content serves as compelling social proof.

Portrait of Jakob Steinschaden, Co-Founder, Trending Topics

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“I think Walls.io is a great way to see what users are posting on different social media platforms. That makes it much easier to discover content and user opinions about the show in real time from different channels.”

Jakob Steinschaden, Co-founder, Trending Topics

Case studies

Using social media walls for news and entertainment

Broadsheet newspaper Kurier uses a social media feed on its online portal to provide information during a crisis

During the COVID-19 crisis, Austrian newspaper Kurier started a positive hashtag campaign encouraging people to stay at home and #BeatTheVirus. They embedded the social media feed on their website, providing up-to-date information and encouraging readers to post to the social wall.

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Mental Health KC Conference social feed shown in different mobile devices

Forbes8 embeds a social wall to share good vibes and updates

Forbes8, an information hub for entrepreneurs, embedded a social media wall in their website footer and is using it to share great content they publish on their social media channels with the website visitors in an engaging way. They are also collecting content posted by their fans on social media using the hashtag #forbes8.

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