Use a social media wall to connect with your audience, educate the public about healthcare topics and raise awareness for medical conditions.
Why social media is a valuable tool for healthcare
The power of social media penetrates every aspect of human life. Our health is one of the most important issues we all face daily. Studies found that 41% of people say that social media affected their choice of a specific doctor, hospital or medical facility. 80% of those even looked for health-related information online. Sources: Pew Research, The Spark Report and AdWeek.
Use a social wall to engage participants during health-related events, whether it’s charity or fundraising events, conferences or dedicated awareness days for particular health issues. A social wall will be an excellent motivator for people to post, which will, in turn, help you spark conversions and raise awareness.
Display a social wall in your hospital, waiting room or staff room. Show content shared by satisfied patients to enhance trust. Share medical information and educational materials and mix it up with “behind the scenes” footage to make your work transparent and understandable. Your patients will value it.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. Add amazing user-generated content by your satisfied patients to create social proof. Stay in control of the posts displayed on your wall thanks to powerful moderation features.
Janssen, a pharmaceutical company, is using a social wall to share information about their latest news. They display the social wall prominently on their homepage to allow their visitors to easily explore their latest achievements and activities. By using a real-time social feed, they keep their website up to date with content they already created for their social media channels.
Rochester Regional Health, a health services organisation in the New York area, has used a social wall to build a digital neighbourhood that brings hope, warmth, and a spirit of kindness to everyone in their community during the COVID-19 outbreak. They encourage their community to post and interact, which creates a sense of belonging. Especially during times of isolation, the social wall offers a way to maintain engagement with the community and to uplift their mental well being.
University Hospital Münster stands for cutting-edge medicine within the German hospital landscape. They use a social wall on their homepage to educate the public, provide a behind-the-scenes look into their work and disseminate information about their latest progress in research. They also use it for fundraising and to encourage people to donate blood or goods.