SOCIAL MEDIA FOR HEALTHCARE AND MEDICAL SERVICES
Use a social media wall to connect with your audience, educate the public about healthcare topics and raise awareness for medical conditions.
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try it for freeTHE BENEFITS OF SOCIAL MEDIA FOR HEALTHCARE
ENGAGE AND CONNECT WITH PATIENTS
A study by the University of Florida found that nearly 90% of older adults have used social media to seek out and share health information. Post helpful answers to the questions people are asking on social media to increase your reach and establish trust. Collect the posts on a social wall to make the information available to everybody.
ATTRACT NEW AND RETAIN EXISTING CUSTOMERS
According to a PwC Health Research Institute study, 41% of people said social media would affect their choice of a specific doctor. Tune in to the discussion on social media, boost your reputation and interact with people. They’ll thank you by choosing your services, allowing you to grow your practice.
INCREASE THE LEVEL OF TRUST
A study by the PwC Health Research Institute has shown that people would be most likely to trust information posted by doctors, hospitals, etc. on social media. Healthcare providers can easily connect and form a relationship with their patients on social media. Collect and display those posts on a social feed on your website to increase your patients’ level of trust in you.
RAISE PUBLIC AWARENESS
Social media is a great way to raise public awareness about new and emerging health concerns or educate the public about wide-spread diseases and their prevention. It gives you the possibility to communicate fast and directly with the public. Create a social wall dedicated to the campaign and display relevant posts on it to create visibility and awareness.
PUBLICISE YOUR RESEARCH AND STAY UP-TO-DATE
Scientific findings are shared on social media and discussed by the medical community. Collect and display social media posts that are most relevant to your research. Make the social wall available to your research team to support them with always up-to-date information on the newest findings. Equally, share your own cutting-edge research to make it available to other researchers.
ENABLE AND SUPPORT SELF-CARE FOR PATIENTS
40% of those polled in the PwC Health Research Institute study said information found on social media would affect the way they coped with a chronic condition, their approach to diet and exercise. Use social media to inform and provide a community for patients with chronic diseases. Encourage them, show them exercises for everyday life and let them exchange experiences with other patients. Collect all posts on a real-time social feed on a dedicated page or microsite.
Why social media is a valuable tool for healthcare
The power of social media penetrates every aspect of human life. Our health is one of the most important issues we all face daily. Studies found that 41% of people say that social media affected their choice of a specific doctor, hospital or medical facility. 80% of those even looked for health-related information online. Sources: Pew Research, The Spark Report and AdWeek.
KNOW-HOW
HOW TO USE SOCIAL WALLS FOR HEALTHCARE
event walls
Use a social wall to engage participants during health-related events, whether it’s charity or fundraising events, conferences or dedicated awareness days for particular health issues. A social wall will be an excellent motivator for people to post, which will, in turn, help you spark conversions and raise awareness.
permanent displays
Display a social wall in your hospital, waiting room or staff room. Show content shared by satisfied patients to enhance trust. Share medical information and educational materials and mix it up with “behind the scenes” footage to make your work transparent and understandable. Your patients will value it.
website widgets
A social media feed helps you keep your website up to date with content that you already create for your social media channels. Add amazing user-generated content by your satisfied patients to create social proof. Stay in control of the posts displayed on your wall thanks to powerful moderation features.
CASE STUDIES
Using social media walls for healthcare
JANSSEN IS USING A SOCIAL MEDIA FEED TO SHARE THE LATEST INNOVATIONS
Janssen, a pharmaceutical company, is using a social wall to share information about their latest news. They display the social wall prominently on their homepage to allow their visitors to easily explore their latest achievements and activities. By using a real-time social feed, they keep their website up to date with content they already created for their social media channels.
ROCHESTER REGIONAL HEALTH USES A SOCIAL WALL TO SPREAD JOY DURING A CRISIS
Rochester Regional Health, a health services organisation in the New York area, has used a social wall to build a digital neighbourhood that brings hope, warmth, and a spirit of kindness to everyone in their community during the COVID-19 outbreak. They encourage their community to post and interact, which creates a sense of belonging. Especially during times of isolation, the social wall offers a way to maintain engagement with the community and to uplift their mental well being.
UNIVERSITY HOSPITAL MÜNSTER USES A SOCIAL WALL TO EDUCATE THEIR PATIENTS
University Hospital Münster stands for cutting-edge medicine within the German hospital landscape. They use a social wall on their homepage to educate the public, provide a behind-the-scenes look into their work and disseminate information about their latest progress in research. They also use it for fundraising and to encourage people to donate blood or goods.
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