Use a social wall to display powerful User-Generated Content which helps to promote your products, offer inspiration and increase your revenue
Using a social wall on your eCommerce platform will help you drive engagement and create authenticity by displaying User-Generated Content. Additionally, a social feed keeps your website up-to-date with powerful social proof and the social media posts you already create.
Display a social wall in your office, cafeteria or production site. Give your employees insight into how your customers use the product and how much they love it. You can also use it for internal monitoring of mentions of your brand or specific terms or products.
Using social media in eCommerce
Sweetwater used a social wall to increase real-time engagement with the 17,000+ people in attendance at GearFest. They ran a contest that awarded a guitar, among other prizes, to the best photo using the hashtag #GearFest.
Our goal was to increase real-time engagement with the 17,000+ people in attendance at GearFest. The social wall was a huge success. People seemed to really enjoy it and watched it frequently to see their posts being displayed. It definitely added to the excitement and made people more engaged during the day. We’re hoping that it will help spark interest for future events as well.
YT Industries set up a teaser campaign using a microsite with a countdown timer, some hashtags, and print and online advertising. The center of the campaign was a social wall collecting hashtag entries.
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Posts and videos published by happy customers and influencers are a goldmine for eCommerce websites. Nothing is more inspiring and reassuring about the quality of a product than seeing other people use it. Displaying these accolades on a social wall has many benefits.
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