HOW THE TOURISM INDUSTRY BENEFITS FROM SOCIAL MEDIA WALLS

Make authentic user-generated content visible, engage your visitors, and increase bookings using a social wall

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Collect content from multiple social media platforms

User-generated social media content can help people discover new places to travel to or amazing hotels and restaurants that are already vetted by their friends and family. Collect content that your guests are sharing on social media in a live social feed and then mix it with owned content such as deals or event announcements. Choose which social media channels you want to include in your social wall. Walls.io offers integrations with the most popular social platforms.

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ENGAGE YOUR VISITORS WITH AUTHENTIC USER-GENERATED CONTENT

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USING SOCIAL MEDIA WALLS IN HOSPITALITY AND TOURISM

Hotels, restaurants, local tourist offices, agencies, travel portals and local attractions use social media walls to collect amazing content and expand their reach. Here’s how you, too, can benefit from a social media wall.

Social Media in Hospitality and Tourism Benefit #1

GAIN INFLUENTIAL BRAND AMBASSADORS

Encourage your customers to use your official hashtag and post on social media about how amazing staying at your hotel or dining at your restaurant was. People enjoy sharing special moments on social media, and that is powerful authentic content that you can then use in your marketing.

Social Media in Hospitality and Tourism Benefit #2

BOOST CONVERSIONS BY ADDING AUTHENTIC UGC TO YOUR WEBSITE

Before booking a trip, hotel or restaurant, people look at what previous visitors have had to say. Having a social wall displaying authentic content posted on social media by your customers will help people decide to book with you and will boost your conversions.

Social Media in Hospitality and Tourism Benefit #3

ENGAGE CUSTOMERS AND ENHANCE THEIR EXPERIENCE

Make your customers’ experience even better by providing tips for day trips, daily menus, local attractions, recommending local businesses and sharing other local advice pertinent to your guests on your social media wall.

Social Media in Hospitality and Tourism Benefit #4

INCREASE YOUR SOCIAL MEDIA REACH WITH HASHTAG CAMPAIGNS

Create a one-off hashtag campaign and offer incentives, like a raffle for a free weekend at your hotel or a voucher for a meal. Campaigns like that are excellent for introducing your hotel to new potential guests and get people to return.

Social Media in Hospitality and Tourism Benefit #5

MAKE PEOPLE WANT TO COME BACK

Returning customers are even better than new customers. To get customers to return, as well as engage more with your business on social media, create an ongoing hashtag campaign. You could run a competition for the best photo of the month, with a free weekend, a trip or a delicious dinner as the coveted reward.

Social Media in Hospitality and Tourism Benefit #6

GENERATE REVENUE BY DISPLAYING SPONSORED POSTS

A social wall can also help you generate revenue by displaying sponsored ads. If you display the social media wall on a big screen in a prominent place, you can sell advertising spots to local businesses and show their ads or a simple logo on your social wall to alert guests to things they can do locally.

Social media is a powerful marketing tool for tourism

Hospitality and tourism marketing isn’t the one-sided method it used to be, where it’s all about telling everyone how great we are. Nowadays, travellers are more than ever relying on word of mouth. In response, the tourism and hospitality industry is turning to social media to promote its services and to engage people in a more personal way. (Source: MDG)

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HOW THE HOSPITALITY INDUSTRY CAN USE SOCIAL WALLS

Social media for hospitality and tourism event social wall

event walls

Use a social wall to engage guests during events. Be it corporate events organised at your hotel, parties, themed evenings at your restaurant, or staff events — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.

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permanent displays

Town halls, museums, tourist organisations, hotels, tour organisers, and restaurants all around the world use social displays to inform, engage and encourage people to share their experience on social media.

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Social media for hospitality and tourism social media feed website embed

website widgets

A social media wall on your website helps you keep your website up to date with content that you already create for your social media channels. It also adds compelling social proof by displaying customer UGC that will help boost conversions.

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Paul Kubalek
Paul Kubalek
Digital Media Manager, Tourist Board Saalbach Hinterglemm

Saalbach is using Walls.io both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the user-generated content collected in our widget provides an authentic view of our region in real-time.

CASE STUDIES

Using social media walls in hospitality and tourism

Social media for hospitality and tourism museum using social walls case study

SCHALLABURG MUSEUM ENGAGES VISITORS WITH A SOCIAL MEDIA DISPLAY

Schallaburg, a Renaissance castle and museum in Lower Austria, used a social media wall display as part of its seasonal exhibition, encouraging visitors to contribute by using the exhibition’s official hashtag.

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Social media for hospitality and tourism online travel portal increases bookings with a social wall case study

RESTPLATZBÖRSE BOOSTS CONVERSIONS WITH A SOCIAL WIDGET

The travel platform uses a social wall widget on its website to connect Facebook posts to exclusive deals. With over 70,000 hotels and more than 70 operators, Restplatzbörse uses Walls.io to integrate hand-picked offers from Facebook directly on the homepage.

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Social media for hospitality and tourism region using a social wall to engage the audience at world ski cup event

VIENNA TOURIST BOARD USES SOCIAL WALLS TO CREATE AN INTERACTIVE ONLINE EXPERIENCE

The official online travel guide for the city of Vienna offers information about sights, event and hotel bookings, and historical information. They are using a second social wall on a microsite that is dedicated to Viennese modernism to engage with visitors and citizens alike. They display stunning visual content on their social walls that makes you want to visit those places in the city.

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