Make authentic User-Generated Content visible, engage your visitors, and increase bookings using a social wall
User-generated content can help people discover new places to travel to or amazing hotels and restaurants that are already vetted by their friends and family. Collect content that your guests are sharing on social media in a live social feed and then mix it with owned content such as deals or event announcements.
Create a social wall for your business in minutes.
Hotels, restaurants, local tourist offices, agencies, travel portals and local attractions use social media walls to collect amazing content and expand their reach. Here’s how you, too, can benefit from a social media wall.
Encourage your customers to use your official hashtag and post on social media about how amazing staying at your hotel or dining at your restaurant was. People enjoy sharing special moments on social media, and that is powerful authentic content that you can then use in your marketing.
Before booking a trip, hotel or restaurant, people look at what previous visitors have had to say. Having a social wall displaying authentic content posted on social media by your customers will help people decide to book with you and will boost your conversions.
Make your customers’ experience even better by providing tips for day trips, daily menus, local attractions, recommending local businesses and sharing other local advice pertinent to your guests on your social media wall.
Create a one-off hashtag campaign and offer incentives, like a raffle for a free weekend at your hotel or a voucher for a meal. Campaigns like that are excellent for introducing your hotel to new potential guests and get people to return.
Returning customers are even better than new customers. To get customers to return, as well as engage more with your business on social media, create an ongoing hashtag campaign. You could run a competition for the best photo of the month, with a free weekend, a trip or a delicious dinner as the coveted reward.
A social wall can also help you generate revenue by displaying sponsored ads. If you display the social media wall on a big screen in a prominent place, you can sell advertising spots to local businesses and show their ads or a simple logo on your social wall to alert guests to things they can do locally.
“Saalbach is using Walls.io both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the User-Generated Content collected in our widget provides an authentic view of our region in real-time.”
Paul Kubalek, Digital Media Manager, Tourist Board Saalbach Hinterglemm
Using social media walls in hospitality and tourism
Schallaburg, a Renaissance castle and museum in Lower Austria, used a social media wall display as part of its seasonal exhibition, encouraging visitors to contribute by using the exhibition’s official hashtag.
The travel platform uses a social wall widget on its website to connect Facebook posts to exclusive deals. With over 70,000 hotels and more than 70 operators, Restplatzbörse uses Walls.io to integrate hand-picked offers from Facebook directly on the homepage.
The official online travel guide for the city of Vienna offers information about sights, event and hotel bookings, and historical information. They are using a second social wall on a microsite that is dedicated to Viennese modernism to engage with visitors and citizens alike.
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