How the tourism industry benefits from social media walls

Make authentic User-Generated Content visible, engage your visitors, and increase bookings using a social wall

Trusted by the world's leading brands

Collect content from multiple platforms

User-generated content can help people discover new places to travel to or amazing hotels and restaurants that are already vetted by their friends and family. Collect content that your guests are sharing on social media in a live social feed and then mix it with owned content such as deals or event announcements.

Direct Posts logo

Direct Posts

Allow visitors to upload text and photos directly

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Pages, page mentions, albums

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Hashtags, business profiles

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Keywords, hashtags, profiles, collections, lists

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Pinterest logo



Youtube logo


Keywords, profiles, playlists

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Reddit logo


Keywords, subreddits

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Keywords, blogs

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RSS feeds

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Hashtags, profiles

Engage your visitors with authentic
User-Generated Content

Create a social wall for your business in minutes.

Using social media walls in hospitality and tourism

Hotels, restaurants, local tourist offices, agencies, travel portals and local attractions use social media walls to collect amazing content and expand their reach. Here’s how you, too, can benefit from a social media wall.

1. Gain influential brand ambassadors

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2. Boost conversions by adding authentic UGC to your website

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3. Engage customers and enhance their experience

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4. Increase your social media reach with hashtag campaigns

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5. Make people want to come back

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6. Generate revenue by displaying sponsored posts

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Social media is a powerful marketing tool for tourism

Source: MDG.

How the hospitality industry can use social walls

Event walls

Use a social wall to engage guests during events. Be it corporate events organised at your hotel, parties, themed evenings at your restaurant, or staff events — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.

Social wall displayed on a big screen in an event's hall

Permanent displays

Town halls, museums, tourist organisations, hotels, tour organisers, and restaurants all around the world use social displays to inform, engage and encourage people to share their experience on social media.

Permanent display in an airport showing a social media feed

Website widgets

A social media wall on your website helps you keep your website up to date with content that you already create for your social media channels. It also adds compelling social proof by displaying customer UGC that will help boost conversions.

Hotel Social Media Feed embedded on a website
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Portrait of Paul Kubalek, Digital Media Manager, Tourist Board Saalbach Hinterglemm
Logo Saalbach

“Saalbach is using both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the User-Generated Content collected in our widget provides an authentic view of our region in real-time.”

Paul Kubalek, Digital Media Manager, Tourist Board Saalbach Hinterglemm

Case studies

Using social media walls in hospitality and tourism

a group of kids at the museum schallaburg smiling and waving

Shallaburg Museum engages visitors with a social media display

Schallaburg, a Renaissance castle and museum in Lower Austria, used a social media wall display as part of its seasonal exhibition, encouraging visitors to contribute by using the exhibition’s official hashtag.

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A person taking a selfie during their holidays

Restplatzbörse boosts conversions with a social widget

The travel platform uses a social wall widget on its website to connect Facebook posts to exclusive deals. With over 70,000 hotels and more than 70 operators, Restplatzbörse uses to integrate hand-picked offers from Facebook directly on the homepage.

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A person posing in front of the Belvedere palace in Vienna

Vienna Tourist Board uses social walls to create an interactive online experience

The official online travel guide for the city of Vienna offers information about sights, event and hotel bookings, and historical information. They are using a second social wall on a microsite that is dedicated to Viennese modernism to engage with visitors and citizens alike.

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