Make authentic User-Generated Content visible, engage your visitors, and increase bookings using a social wall
Use a social wall to engage guests during events. Be it corporate events organised at your hotel, parties, themed evenings at your restaurant, or staff events — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.
Town halls, museums, tourist organisations, hotels, tour organisers, and restaurants all around the world use social displays to inform, engage and encourage people to share their experience on social media.
A social media wall on your website helps you keep your website up to date with content that you already create for your social media channels. It also adds compelling social proof by displaying customer UGC that will help boost conversions.
Using social media walls in hospitality and tourism
Thermen & Badewelt Sinsheim use social walls to give fans insight into their spas. They focus on authentic and approachable content, especially on TikTok, and the social feed embedded on their website helps them stay connected to their fans and customers.
We focus on authentic and approachable content. We want to take our fans on a journey to our paradises and give them the feeling of being a part of it. Because the loyalty of our guests and fans makes our spas a special and unique place. By embedding the social wall on our website, we want to get in touch with our guests. Our social media channels are always also a point of contact directly with our guests. So it gives us the opportunity to present ourselves authentically and multifaceted.
The Austrian National Tourist Board uses social walls for B2C and B2B campaigns. They also leverage the Walls.io language filter by setting up country-specific social walls adapted to each country’s needs.
Social walls allow us to make user-generated content visible on our websites and convey the look and feel of our country. We can motivate users to post content, especially when we’re running campaigns with specific hashtags.The various walls in different languages make it easier for us to customise our content for each region and language and better target people in each country.
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Hotels, restaurants, local tourist offices, agencies, travel portals and local attractions use social media walls to collect amazing content and expand their reach. Here’s how you, too, can benefit from a social media wall.
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