Use a social wall to gain customer trust, engage employees and tell your brand’s story
Use a social wall to engage attendees during financial-related events, whether it’s a trade fair or a conference, an investment summit or a small business expo. A social wall will be an excellent motivator for people to post, which will help you promote your brand and attract customers.
Display a social wall at your headquarters or branch offices. Show content shared by customers and employees to gain trust and promote company culture. Mix company updates, funny posts, news, and motivate visitors to share their visit on social media. All unified with a company hashtag.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. Add authentic User-Generated Content. Use moderation features to choose posts displayed on your wall. You can personalise a widget as much as you want.
Social media for financial services examples
The teams at BearingPoint predominantly use social walls for employee engagement internally but sometimes share the user-generated content collected through these campaigns internally or even externally, for example, to raise awareness for the company’s CSR activities.
Global Digital Marketing, Senior Manager
We looked for a platform that could gather all of our social media in one place and expected to find something that we could probably plug into a website. When we found Walls.io, we were impressed by the whole solution. It was dramatically cheaper than doing an own-build solution with an agency, and it was considerably more flexible. The whole procurement process happened in 15 minutes before a telephone call, where we just started to search for these sorts of solutions. Walls.io stood out as a leader. And the reason it’s so good is its flexibility.
Cybersecurity company Forcepoint used a social media wall with Direct Posts to boost engagement at an internal event. As a nice side-effect, it gave their event an external awareness boost.
Sr. Digital Communications and Content Manager
It was a big wall, probably 12 feet tall. I should have had somebody stand next to it for the photo! And it was pretty cool. We set it up right by the registration area. We also had a booth there where participants could redeem the tickets they received for participating in sessions and exchange them for t-shirts, coffee mugs, etc. So it was a place where we got lots of traffic, and people would walk by and see the wall. And then, of course, that would encourage them to post more pictures.
Many financial services providers create high-quality social media content. This content doesn’t have to stay on one social platform. Instead, you can select posts from different channels and bring them together.
Allow visitors to upload text and photos directly
Hashtags, business profiles
Pages, page mentions, albums
Keywords, profiles, playlists
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Agencies all over the world use the power of social media to create high-return campaigns for their clients.
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