Social media for government institutions and international organisations
Use a social wall to inform and connect to the public, increase citizen engagement and create interactive digital experiences
Collect content from multiple platforms
User-generated content can help create social trust and transparency for your organisation. Combine it with your own social media posts that inform and educate your audience. Collect the content that you, your citizens and visiting tourists are already sharing every day on social media and use it to keep your website fresh and engage with the public.
Aggregate content from hashtags, profiles and pages and select the content you want to display. You can also choose which social media channels you want to include on your social wall. Walls.io offers integrations with the most popular social platforms.
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The benefits of using a social media wall for government institutions
Social media is a great way to open a direct dialogue between a government and its citizens. Engage, inform and educate through social media to foster transparency and social trust. Use photos, videos and information that is published every day and display it on a real-time social feed.
1. Increase citizen engagement
2. Educate and inform your community
3. Fight fake news with an information hub
4. Increase your social media reach with hashtag campaigns
5. Communicate more efficiently during a crisis
6. Create interactive digital experiences
Why social media is a valuable communication tool
Sources: OECD iLibrary, Pew Research Center 1 and 2.
How to use social walls as a government institution
Event walls
Use a social wall to create interactive events. Engage with your attendees during open days, fundraisers, special sports events or concerts. A social wall will help you collect and display authentic user-generated content, spread the word about your event and make your event much more fun.
Permanent displays
Display a social wall at City Hall, the tourist info or throughout different locations in the city. Share the latest city news, show fun facts about the city or display select posts that people are publishing about the places they visit. By showing what the city has to offer in an innovative way, you will make people want to experience more of it.
Website widgets
Embed a social wall on your website to keep it up to date with content you already created for social media. You can add compelling social proof by featuring employees’ or visitors’ favourite places. It’s also a great way to inform the public about the latest news or raise awareness for a special cause.
“Saalbach is using Walls.io both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the user-generated content collected in our widget provides an authentic view of our region in real-time.”
Paul Kubalek, Digital Media Manager, Tourist Board Saalbach Hinterglemm
Case studies
Social media for government institutions and international organizations
OECD Forum uses a social wall to engage audience worldwide
To make public participation easier, OECD is driving an ambitious social media strategy, engaging attendees on multiple social networks. They’re encouraging attendees to create video messages and broadcast their opinions via Periscope and Facebook Live. They then aggregate all those posts from various social media channels on one social wall to make the conference truly interactive.
German Federal Ministry of Education and Research uses a social wall to promote STEM to kids
The Federal Ministry of Education and Research in Germany collects challenges, which are compiled and presented by various STEM initiatives, on a social wall. The idea behind the social wall is to spark children’s joy for logic, geometry, geography or mechanics. By awakening kids’ passion playfully at an early age, they hope that it will evolve into a lasting one and perhaps even lead to a profession in STEM.
Vienna Tourist Board uses social walls to create an interactive online experience
The official online travel guide for the city of Vienna offers information about sights, event and hotel bookings, and historical information. They are using a second social wall on a microsite that is dedicated to Viennese modernism to engage with visitors and citizens alike. They display stunning visual content on their social walls that makes you want to visit those places in the city.
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