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TwitchVision was a fun competition that had to do with creative people, great music, and lots of different creators and communities. So I thought it would be a great idea to include a “social wall” section within the show to engage the audience, interact with their posts, and encourage them to support their favourite songs by posting about them and getting featured on the TwitchVision wall.
I think the big benefit is that when our participants see the wall projected, it encourages them to engage more on social media. So it’s a bit of a carrot to get them to jump on Twitter or Instagram and participate because they see the wall projected. Participants want to see their images and contributions projected for everybody else to see. So I think for me as a comms person, that’s the biggest benefit of it. And then there’s the practical side, where it’s just a great way to combine all of our activity around the event and have a visual representation of that.
We were so happy to find the features Walls.io offered. It allowed us to create a virtual audience so that anyone watching could cheer on teammates and celebrate wins at home. It kept engagement up on social and also helped spread the word about our events. People were excited to see themselves on the wall!
While hosting an internal event, it has been critically important that we ensure data privacy and that social media policies are observed and upheld by every attendee. We leveraged Direct Posts on a social media wall in the 6Connex VEP, and voilá: we were able to gather thoughts from our attendees without worrying about any concerns regarding a breach in privacy.
Our goal was to increase real-time engagement with the 17,000+ people in attendance at GearFest. The social wall was a huge success. People seemed to really enjoy it and watched it frequently to see their posts being displayed. It definitely added to the excitement and made people more engaged during the day. We’re hoping that it will help spark interest for future events as well.
Saalbach is using Walls.io both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the User-Generated Content collected in our widget provides an authentic view of our region in real time.