Collect, Curate and Display Hashtag Content on Your Hashtag Wall
Learn how to leverage hashtags for your marketing campaign. Hashtags are one of the pillars of success in social media marketing. In this eBook, you will find the complete guide to using hashtags strategically across different social media channels.
A hashtag campaign is a marketing initiative that helps you gain social media attention, create engagement, or drive traffic for a specific topic, product or idea. Hashtags can be immensely powerful, going viral and reaching millions of people around the world. Track hashtags, collect powerful hashtag content and use it to achieve your marketing goals.
8,000 employees, 22 locations, 7 time zones and 1 hashtag: #CiscoLeaderDay. Learn how Cisco used a hashtag on a social wall to centre its social media efforts for one of their biggest global leadership events.
IKEA Poland uses an embedded social wall to display authentic user-generated content posted by customers using the store’s official hashtags.
The hashtag campaign #KidsInTheKitchen aims to get families to cook together and children to eat more vegetables. They also compiled user-generated content from the campaign into a healthy cookbook for kids.
Our two-story Media Wall, with its two social walls, keeps our campus community informed and connected. It has affected the way we market and the way other university departments market as well. We get a lot of requests from all over campus, asking us to display specific department accounts or hashtags on the wall. The Media Wall is also an excellent selling point for conferences and workshops hosted at our venue. Event organizers love seeing content for their hashtags show up on the big screens
Running is very emotional. This is why we have been using Walls.io social walls for years. It’s easy to get runners to post their experiences from races and training sessions on social media and share these moments with others. This integration of UGC creates a closer connection between the runners, us and our race.
Walls.io helps us to really bring our social media and event-specific hashtags to life at our live events. It is the perfect tool for curating and amplifying the best posts from our attendees, and a great way to encourage attendees to post more when they see their content appearing on the big screen. It might seem like a small thing, to post someone’s photo or tweet up for your whole event to see, but attendees consistently give us very positive feedback on the experience, coming up to our social team to ask for more information on this magical tool that saw their post leap out of their phone and into reality.