A live hashtag wall for your hashtag campaign
Collect content users post for your hashtag campaign on multiple social media platforms, moderate and display it on a hashtag wall
What is a hashtag wall, and why you should use one
A hashtag campaign is a marketing initiative that helps you gain attention, boost engagement, or drive traffic for a specific topic, product or idea. Hashtags can be immensely powerful, going viral and reaching millions of people around the world. A hashtag wall is a tool that enables your brand to collect all the content published using your hashtag, moderate it, and let it shine.
You can embed a hashtag wall on your website, a microsite, or a real-life screen. You also get to choose which social media channels you want to include on your hashtag wall. Walls.io offers integrations with the most popular social platforms.
Create a social hub for your campaign
Amplify your social presence and increase brand awareness
Engage your community and collect authentic UGC
How to create a hashtag wall
Collect hashtag content from multiple platforms
Aggregate content from specific hashtags, profiles, and pages. Choose which social media channels you want to get content from and select the posts you want to display on your hashtag wall using advanced moderation features.
Choose from flexible hashtag wall templates
You can easily customize your hashtag wall’s appearance using the Walls.io Style Editor. No tech skills are needed! Change the background, text, and tile border color with just a few clicks. Your hashtag wall will be fully responsive and will always look great no matter the size or resolution of your device.
Here you can see a demo social media wall we built for Walls.io
How brands use hashtag walls for hashtag campaigns
Cisco handles internal global events with a dedicated hashtag
8,000 employees, 22 locations, 7 time zones and 1 hashtag: #CiscoLeaderDay. Learn how Cisco used a hashtag on a social wall to center its social media efforts for one of their biggest global leadership events.
Raiffeisen Bank România ran an engaging UGC hashtag contest
To celebrate Romania’s National Day and engage with their community Raiffeisen Bank România used a hashtag wall to aggregate content posted by users using their celebration hashtag. There were 1001 photos posted over five days, so the social wall came in as a handy social media tool for managing the campaign.
Naturefresh™ farms increase engagement with a hashtag campaign
The hashtag campaign #KidsInTheKitchen aims to get families to cook together and children to eat more vegetables. They also compiled user-generated content from the campaign into a healthy cookbook for kids.
eBook: Hashtag Marketing Guide
The complete guide to hashtag campaigns
Learn how to leverage hashtags for your marketing campaign. Hashtags are one of the pillars of success in social media marketing. In this eBook, you will find the complete guide to using hashtags strategically across different social media channels.
The benefits of using hashtag walls
Collect valuable user-generated content
Increase brand recognition and awareness
Help people follow a conversation
Make it easy for fans to engage with your brand
Spread your message beyond your fan base
Turn customers into brand ambassadors
Get started with hashtag tracking and curation in minutes
Track your hashtags, collect authentic content and display it across your marketing channels.
What people say about our hashtag wall solution
“Our two-story Media Wall, with its two social walls, keeps our campus community informed and connected. It has affected the way we market and the way other university departments market as well. We get a lot of requests from all over campus, asking us to display specific department accounts or hashtags on the wall. The Media Wall is also an excellent selling point for conferences and workshops hosted at our venue. Event organizers love seeing content for their hashtags show up on the big screens”
Jason Hawk, Director of Sales, Tinkham Veale University Center
“Walls.io helps us to really bring our social media and event-specific hashtags to life at our live events. It is the perfect tool for curating and amplifying the best posts from our attendees, and a great way to encourage attendees to post more when they see their content appearing on the big screen. Attendees consistently give us very positive feedback on the experience, coming up to our social team to ask for more information on this magical tool that saw their post leap out of their phone and into reality.”
Nicholas Jones, Social Media Manager, United Way Greater Toronto
“Running is very emotional. This is why we have been using Walls.io social walls for years. It’s easy to get runners to post their experiences from races and training sessions on social media and share these moments with others. This integration of UGC creates a closer connection between the runners, us and our race.”
Sebastian Becker, Communications and Social Media Manager, Generali Cologne Marathon
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