Collect and Display Photos and Videos for Your Hashtag Campaign on an Instagram Wall
Instagram has developed into one of the strongest social media channels for businesses. 90% of Instagram accounts follow a brand, and 78% perceive brands that are on Instagram as popular. Additionally, 83% of Instagram users discover new products and services on Instagram. (Sources: Facebook, Business Instagram)
IKEA Poland uses an embedded Instagram wall to display authentic user-generated content posted by customers using the store’s official hashtags. They have different social walls for different sections of the website and tailor the Instagram content to fit each of them. This way, users only see posts about products they are interested in based on the page they are viewing.
The Instagram hashtag campaign #KidsInTheKitchen aims to get families to cook together and children to eat more vegetables by sharing their process in Instagram posts tagged with the campaign’s hashtag, which displays all posts on a social wall. Additionally, NatureFresh™ Farms compiled the user-generated content from the campaign into a healthy cookbook for kids.
Ferrari Races is using an Instagram feed on its website as a way to present and promote the social media content they put so much work into. By reusing the Instagram content, they create an interactive brand experience on their website.
We’ve been using Walls.io for years, and it’s simply the best social hub tool out there. We implemented our social wall on a touch display at our drinking chocolate bar, and both visitors and employees are loving it.
We switched to Walls.io because we wanted a more aesthetic view of our social media posts across all of our brand website properties. The feedback has been great as the layout of the content looks much better and is easier to read.
Running is very emotional. This is why we have been using Walls.io social walls for years. It’s easy to get runners to post their experiences from races and training sessions on social media and share these moments with others. This integration of UGC creates a closer connection between the runners, us and our race.