Secure a victory with a social wall — connect fans and players, include sponsored ads, and create interactive sports experiences
Sports and social media are a powerful combination
Real-time sports events are fantastic for social media interaction. 80% of sports fans interact with social media sites while watching a game live on TV. But even while no live events are on, 61% of sports viewers still follow their favourite sports online. It’s no surprise that 93.3% of global sports leaders agree that fans’ social media engagement will likely grow further in the next five to ten years. Source:
Use a social wall to engage attendees during sports-related events, whether it’s a marathon or a basketball game, a major sports league or local soccer match. A social wall will be an excellent motivator for people to post, which will, in turn, help you ignite team spirit and motivate participants.
Display a social wall in your office building or stadium during practice. Show content shared by fans to make athletes feel supported. Share important updates, news, and fan-generated content. Players and fans will appreciate it.
A social media feed helps you keep your website up to date with content that you already create for your social media channels. Add authentic fan-generated content. Stay in control of posts displayed on your wall thanks to powerful moderation features.
The NBA team Dallas Mavericks implemented a social media feed on the Dallas Mavs homepage and their mobile app for fast and easy communication with fans in real-time. The feed collects all relevant social media posts from various channels and displays them unified in one central place.
Famous Formula One brand Ferrari is doing a great job producing content for their social media profiles. They then reuse this content in a live social media feed embedded on various Ferrari websites. The social wall is even displayed on a screen in the Ferrari pit stop during races.
The NHL team Motréal Canadiens created a Twitter campaign to connect fans and players via a 10-foot screen. Fans could tweet their messages of encouragement using a hashtag, which would then be displayed on a massive screen in the Habs’ home stadium during training.