Use a social wall to make authentic customer-generated content visible, engage your visitors, and increase purchases
Most retailers have a lot going on on their social media channels. Collect the content that you and your customers already share and use it to keep your website fresh and engage visitors.
Create a social wall for your business in minutes.
Agencies all over the world use the power of social media to create high-return campaigns for their clients.
Encourage your customers to use your official hashtag and post about their experience with your products, stores or customer service. People really enjoy sharing amazing products with their community on social media, and that is powerful authentic content that you can then use in your marketing.
Before making a purchase, people tend to look at what previous visitors or buyers have to say. A social wall displaying authentic content posted by your existing customers will help people decide to buy from you, and it will boost your conversions.
Use a social media wall to display content published by your customers across multiple social platforms. Make your employees more aware of how their commitment to work and customer service is appreciated by fans of your brand.
Create a hashtag campaign and offer incentives, like a coupon or a free product. Campaigns like that are excellent for introducing your business to new potential buyers while engaging existing customers as well.
Returning customers are even better than new customers. To get customers to return and engage more with your business on social media, create an ongoing hashtag campaign. For example, a competition for the best photo of the month wins a discount voucher.
Install a photo booth and encourage customers to take a picture, print it, and share it on social media. Collect the photos on a social wall, and display it in your stores and on your website to attract more visitors. You could also take the opportunity to ask them about their shopping experience.
“Walls.io really cares about customer needs. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can focus our social wall on customer-generated content and also make sure it links back to our product pages, ideally increasing purchase conversions.”
Marco Pace, Social Media Specialist, beyerdynamic
Using social media walls in retail
The German audio equipment manufacturer is using a social wall to collect User-Generated Content posted by customers on various social media platforms. They select the most amazing posts, link them to their products, and easily embed the social wall on their product pages. This helps visitors see that customers are happy with the brand, and they get inspired by seeing the products in action.
Chocolate manufacturer Zotter has set up a social media wall for multiple reasons. For one, it allows the social media team to keep track of social media postings about the brand. Furthermore, by setting up the wall on a screen at the company, Zotter employees can see how their hard work affects customer happiness. And the social wall embedded on the website serves to keep the website current and engage visitors.
innocent’s social media presence is a prime example for brands doing social media marketing right. They used Walls.io for a multi-hashtag campaign that rolled out in more than 6,500 schools in the UK and Ireland encouraging kids to plant their own veg. The well-done hashtag campaign promotes a healthy lifestyle which goes in line with the brand’s mission.
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