MAKE RETAIL MORE ENGAGING WITH A SOCIAL MEDIA WALL
Use a social wall to make authentic customer-generated content visible, engage your visitors, and increase purchases
Collect content from multiple social media platforms
Most retailers have a lot going on on their social media channels. Collect the content that you and your customers already share and use it to keep your website fresh and engage visitors.
Aggregate content from specific hashtags, profiles and pages and select the content you want to display. You can also choose which social media channels you want to include in your social wall. Walls.io offers integrations for the most popular social platforms.
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try it for freeTHE BENEFITS OF USING SOCIAL WALLS IN RETAIL
Photos and messages published by consumers on social media are a goldmine for the retail industry. Nothing is more convincing than authentic content published by your customers. That’s why every retailer out there should be focusing on social retail.
TURN CUSTOMERS INTO BRAND AMBASSADORS
Encourage your customers to use your official hashtag and post about their experience with your products, stores or customer service. People really enjoy sharing amazing products with their community on social media, and that is powerful authentic content that you can then use in your marketing.
BOOST CONVERSIONS BY ADDING AUTHENTIC CONTENT TO YOUR WEBSITE
Before making a purchase, people tend to look at what previous visitors or buyers have to say. A social wall displaying authentic content posted by your existing customers will help people decide to buy from you, and it will boost your conversions.
ENCOURAGE EMPLOYEE ENGAGEMENT
Use a social media wall to display content published by your customers across multiple social platforms. Make your employees more aware of how their commitment to work and customer service is appreciated by fans of your brand.
INCREASE YOUR SOCIAL MEDIA REACH WITH HASHTAG CAMPAIGNS
Create a hashtag campaign and offer incentives, like a coupon or a free product. Campaigns like that are excellent for introducing your business to new potential buyers while engaging existing customers as well.
MAKE PEOPLE WANT TO COME BACK
Returning customers are even better than new customers. To get customers to return and engage more with your business on social media, create an ongoing hashtag campaign. For example, a competition for the best photo of the month wins a discount voucher.
BRING SOME FUN TO YOUR STORE
Install a photo booth and encourage customers to take a picture, print it, and share it on social media. Collect the photos on a social wall, and display it in your stores and on your website to attract more visitors. You could also take the opportunity to ask them about their shopping experience.
User-generated content influences the buying decision
According to this survey by TurnTo, 88% of U.S. consumers trust a product recommendation that comes directly from a friend, making them the most trusted source for shopping decisions. The same study showed that 90% of U.S. consumers also rate online recommendations from other users as highly influential for their purchasing decisions. User-generated content gives them confidence in their decision to buy something, and a majority find UGC far more interesting than content created by a brand.
HOW TO USE SOCIAL WALLS IN RETAIL
event walls
Use a social wall to engage visitors during events taking place at your store. Be it special events or sales opening season — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.
permanent displays
Display a social wall at your store to showcase amazing content that buyers post about your brand on social media, combine it with news about your latest products, items on sale and fun content from a photo booth if you have one set up. Communicate your official hashtag and get shoppers to share their visit on social media.
website widgets
A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you boost conversion rates by allowing you to add powerful social proof content posted by your customers on social media using your hashtag or tagging your brand.
Walls.io really cares about customer needs. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can focus our social wall on customer-generated content and also make sure it links back to our product pages, ideally increasing purchase conversions.
CASE STUDIES
Using social media walls in retail
BEYERDYNAMIC USES SOCIAL WALLS FOR THEIR ECOMMERCE SHOP
The German audio equipment manufacturer is using a social wall to collect user-generated content posted by customers on various social media platforms. They select the most amazing posts, link them to their products, and easily embed the social wall on their product pages. This helps visitors see that customers are happy with the brand, and they get inspired by seeing the products in action.
ZOTTER ENGAGES BOTH CUSTOMERS AND EMPLOYEES WITH SOCIAL WALL DISPLAYS
Chocolate manufacturer Zotter has set up a social media wall for multiple reasons. For one, it allows the social media team to keep track of social media postings about the brand. Furthermore, by setting up the wall on a screen at the company, Zotter employees can see how their hard work affects customer happiness. And the social wall embedded on the website serves to keep the website current and engage visitors.
INNOCENT DRINKS USES SOCIAL WALLS TO BOOST MULTI-HASHTAG CAMPAIGN
innocent’s social media presence is a prime example for brands doing social media marketing right. They used Walls.io for a multi-hashtag campaign that rolled out in more than 6,500 schools in the UK and Ireland encouraging kids to plant their own veg. The well-done hashtag campaign promotes a healthy lifestyle which goes in line with the brand’s mission.
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