Make retail more engaging with a social media wall

Use a social wall to make authentic customer-generated content visible, engage your visitors, and increase purchases

Create a social wall

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How stores can use social walls to boost sales

Website widgets

A social media feed helps you keep your website up to date with content that you already create for your social media channels. It also helps you boost conversion rates by allowing you to add powerful social proof content posted by your customers on social media using your hashtag or tagging your brand.

Computer showing an embedded social feed on a retail website

Event walls

Use a social wall to engage visitors during events taking place at your store. Be it special events or sales opening season — a social wall will let you connect with your customers, help you collect authentic content and spread the word about your business.

Image showing the attendees of a trade fair and a screen with a social wall

Digital signage

Display a social wall at your store to showcase amazing content that buyers post about your brand on social media, combine it with news about your latest products, items on sale and fun content from a photo booth if you have one set up. Communicate your official hashtag and get shoppers to share their visit on social media.

Permanent display showing a social media wall

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Customer stories

Using social media walls in retail

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Wallpaper From the 70S Boosts Sales With a UGC Gallery Embed

Wallpaper from the 70s encourages customers to share their wallpaper in action. Their social wall is seamlessly integrated on their website, showcasing beautiful real-life examples of their products.

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Life is Good’s Hashtag Campaign for Donations

To celebrate its 25th anniversary, Life is Good ran a hashtag campaign for donations in the summer of 2019. Posts from the campaign were displayed on a Walls.io social wall, which was embedded on the campaign website.

Chris Schwab

Front End Engineer

Using Walls.io removes the complexities of aggregating posts from various social channels so we could hit the ground running with our campaign. Instead of pulling in posts from various sources, we were able to focus on the UX of our landing page and strategy for this year-long campaign. Walls.io has a robust API that we were quickly able to hook into and pull our collection of posts into a custom landing page. Walls.io also has fantastic customer/developer support between their documentation and super-responsive live chat agents.

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Collect content from multiple platforms

Most retailers have a lot going on on their social media channels. Collect the content that you and your customers already share and use it to keep your website fresh and engage visitors.