The social wall is for use during our summer festival in The Jennie Kassanoff & Dan Schulman Welcome Center, located on the main path in the middle of our campus. The advantage of the social wall for us is being able to represent all the members of our community and spread awareness of our many different programs.

We chose to use a social wall for this campaign to help us collect user-generated content, in addition to building brand authenticity and awareness. We researched and compared a few different platforms, and Walls.io checked off all the boxes on our list. We used the Moderation feature to ensure the submissions were relevant to the contest. Best of all? Walls.io was fully customizable, easy to use, and has great customer support.

Walls.io really cares about customer needs and has been a great partner for us. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can not just focus our social wall on customer-generated content but also make sure it links back to our product pages.

We launched the hashtag #MaritimeWomenPhotoShare and to participate, participants could either use the hashtag or simply submit their photos directly. Walls.io created a mosaic of working maritime women, which was really empowering and inspiring, and more and more women joined.

Walls.io helps the United Nations capture the energy of the #GenerationRestoration hashtag campaign and bring the many actions people are already taking for our planet to the forefront.

We wanted attendees to feel part of the event before they even arrived—and Walls.io helped us make that happen.