Boost conversions by collecting authentic user-generated content and connecting it to your products or services using call-to-action buttons
To make it easier for our customers to go straight from awesome user-generated content to awesome sales, we have implemented a call-to-action (CTA) button feature for our social walls. It allows you to link to any website from any piece of content posted to your social wall and it’s a great way to convert viewers of your wall into buyers of your product without complicated hurdles. According to statistics provided by TurnTo, 81% of shoppers said they would rather pay more for a product that has user-generated content than to buy a similar product which costs less but has no UGC connected to it.
User-generated content creates trust. Consumers trusting traditional ads to help them make buying decisions is a thing of the past. Using the call-to-action social wall feature can help increase engagement and speed up buying decisions. Fans provide social proof for potential customers that your brand is worthy of their time and effort. Someone might not click on a regular ad for your brand, but they are more likely to click on a post their friends have shared about your brand. Drive conversions with authentic user-generated content from existing customers raving about how happy they are with your product.
Incorporate your social wall into your physical storefront by setting up a social wall display. Encourage shoppers to post photos of the products they’re buying. This way you’re turning offline buyers into creators of user-generated content. Once their posts show up on your social wall, you can add buttons leading to the right page of your online shop. Those posts can then convince people who see your wall online to buy something as well. You can also create social contests with prizes to encourage even more user-generated content that will inspire potential buyers.
The Call-to-action feature allows you to add relevant buttons to the user-generated content you display on your social media wall.
You can use your social wall to drive more conversions for your ecommerce shop, to increase engagement during a live event or as a social media hub on your brand's website to help you engage your visitors. These are just a few examples. The possibilities are endless.
Start collecting authentic user-generated content on a social media wall, start adding relevant call-to action buttons to it and use it to convince your audience.
“Walls.io really cares about customer needs and has been a great partner for us. When we brought up the idea of a call-to-action button with the team, they were happy to implement it for us. Now we can focus our social wall on customer-generated content and also make sure it links back to our product pages, ideally increasing purchase conversions.”
Marco Pace, Social media specialist, beyerdynamic
We'll help you find the best setup and plan for your brand.