Use a real-time social media wall to make your hybrid and virtual events truly memorable.
Interacting with a physically not present audience becomes much easier with a social wall. Take audience questions using hashtags which will then show up on the wall for everyone to see. Or use the wall to play ice-breaker games to help people start a conversation with the speakers and network with other attendees.
By combining a live-streaming tool with a social wall, you open up a way for attendees to interact with each other and with the speakers without having to install any software. A social wall is easily embedded into your virtual event set-up, doesn’t require any downloads and is completely user-friendly, no matter the tech level of your audience.
Give your sponsors the option to buy ad space inside your social media wall. Show their ads as Sponsored Posts to give them some extra exposure. Display the social wall next to your live-stream to make sure it gets seen by lots of viewers. You can offer your sponsors presence on your social media wall as part of your usual sponsoring packages.
Planning your side of a virtual event is important, but you shouldn’t forget about your audience either. Many online events severely lack engagement and interaction because the role the audience plays has not been translated well from offline to online.
This eBook will give you an overview of ways to incorporate social media before, during and after your events. When used right, these strategies can make your event more lively more interactive and, ultimately, more interesting for attendees, speakers and organisers alike.
Social media is a powerful channel for virtual events. 81% of virtual event organisers use social media to drive registrations. But the impact of social media is also utilised for post-event promotion. 54% of companies use social media to relive highlights after an event. The benefits of virtual events became particularly clear during the 2020 global pandemic. But, overall, 92% of respondents plan to incorporate virtual events into their event strategy even after COVID-19.
Create a social wall to engage your audience and increase your brand's reach.
Saalbach is using Walls.io both for special events like ski races as well as a more permanent touristic social media hub. Prominently embedded on our website, the user-generated content collected in our widget provides an authentic view of our region in real time.
Digital Media, Saalbach.com
Rotary International’s Pacific Northwest PETS, one of the largest in the world for training nearly 800 Rotary leaders, has been effectively using the Walls.io platform for three years now. This year, we noticed a substantial difference in the time of adoption by our attendees. As soon as we fired the wall up in the ballroom, the posts and photos started pouring in! All of our vendors were so thrilled that they have all signed up already for next year.
Public Image Coordinator, Rotary Zone 24W, 2018-2021
Walls.io really cares about customer needs and has been a great partner for us. When we brought up the idea of a social commerce button with the team, they were happy to implement it for us. Now we can not just focus our social wall on customer-generated content but also make sure it links back to our product pages.
Social media specialist, beyerdynamic
FIRST® and Star Wars: Force for Change implemented a social media wall to interact with participants around the world during the COVID-19 lockdown when they were forced to hold tournaments online. They used the social wall to feature attendees’ work, serve as inspiration and share learnings.
The annual electronic dance festival Tomorrowland held its first-ever virtual festival in 2020. It created an engaging and imaginative virtual 3D environment for attendees. They could navigate a virtual island freely to “visit” various music stages, as well as a social wall set up for the event.
Colleges and universities had to move their graduation ceremonies online during the lockdown in 2020. Many used social walls to add an interactive element to the commencement live-streams for students, their families and friends.