Internal communications, employee engagement, and employer branding with a social wall
Establish your employer brand, engage with your employees, attract new candidates and create a sense of community during company events
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What is a social media wall, and why it’s great for internal communications
A social media wall is a tool that enables brands to engage with employees and connect to candidates by combining brand content with genuine content posted by employees on social media or privately on the social media wall. You can use it to share information and present your company values.
Encourage your employees to post content that creates trust in your company, and utilize this compelling User-Generated Content on your social media wall. A social media wall is also great for boosting engagement at internal company events. Here are a few great ways to use social media for employer branding and internal communications, as well as some inspiring social media recruiting examples from Cisco, BearingPoint and mrands.
How to create a social wall for your brand
Collect hashtag, page, and profile content in a social hub
Aggregate content from hashtags, profiles, and pages and select the posts you want to display. Curate your content and display it on your website, intranet, or on a real-life screen that you have set up at the office. You can also choose which social media channels you want to include on your social wall, or you can set up a private social wall where everyone can upload content directly without posting it on social media.
Choose from different social wall templates
You can easily customize your wall’s appearance using the Walls.io Style Editor. No tech skills are needed! Change the background, text, and tile border color with just a few clicks. Your social wall will be fully responsive and will always look great.
Keep employees informed, show off your company culture, and run interactive internal events
Get started with a social media wall in minutes to increase employee engagement.
The benefits of using social media for internal communications, employee engagement, and employer branding
Social media is a great way to create a sense of community in a company, connect to new talent and share important information with employees. Displaying these social interactions on a live social wall on office displays, in your intranet or on screens during events has many benefits.
Make internal and public company events interactive
Engage with employees around the world
Enhance internal communications
Attract new talent
Turn employees into brand ambassadors
Support digital transformation
How brands use social walls internally
LV 1871 insurance company leverages corporate influencer social wall
German insurance company LV 1871 has launched an innovative Corporate Influencer Programme. Around 30 employees who have volunteered as influencers post on social media using the #TeamLV1871 hashtag, presenting the company to the outside world. Their posts are collected on a social wall.
Cisco uses social media to connect employees from 22 locations
Cisco augmented its global leadership event with a social wall, bringing everyone together with the hashtag #CiscoLeaderDay. One of their walls collected all social media posts with the hashtag, while a second wall displayed pre-recorded videos from executives.
Scout24 harnesses social recruiting to attract new talent
Scout24, Germany’s leading online platform for real estate, reuses social content about the company culture, benefits, open positions, employees, etc., on their website. This gives potential applicants an overview of the company and adds an interactive element to Scout24’s careers page.
Get started with your social wall in minutes
Display powerful content from various social media channels in one place. Engage employees at events, attract new talent and communicate internal news efficiently.
Why communication professionals love Walls.io
“As soon as we fired the wall up in the ballroom, the posts and photos started pouring in! All of our vendors were so thrilled that they have all signed up already for next year.”
Michelle O’Brien, Public Image Coordinator, Rotary Zone 24W, 2018-2021
“Walls.io is now our go-to method for events that take place on a global scale, specifically Cisco Beat. Cisco Beat is a monthly all-employee (around 70,000 people) call.”
Liz Morgan, Human Resources Representative, Cisco
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